Recently known as Twin Work and Volunteer, WAVA required a full-blown redesign of their brand, from a new colour palette and typography to primary logo for use across all channels and collateral.
The result: Through an iterative process working closely with the client, CarbonGraffiti created a logo that perfectly suited the values and beliefs of the new brand while catering to the target audience.
Some glowing praise
Jon was briefed to help develop a brand identity and logo for my company, WAVA. We worked together very closely on the concept, the competitive environment, the values that underpin the company's mission, and the commercial and long-term objectives. He grasped the implications straight away, and produced viable design concepts within the time and budget constraints throughout the process. Over a short period of time, Jon developed these initial concepts into truly inspired ideas, that stretched the emotional power of the brand to areas I had previously not considered. After further iterations, as well as a consultation among our customers and stakeholders, Jon produced final work of a very high standard - mature, thoughtful, original, powerful, contemporary and very versatile. Since we launched the brand, we have had nothing but positive feedback and our recognition in the market is increasing every day. The brand has serious long-term life in it. Jon is not just highly skilled and intuitive - he's a great person to work with. Fast, responsive, accurate and never stressed about deadlines. He gives the client confidence and reassurance. I look forward to working with Jon on direct marketing projects - I am certain he will deliver work of the same high calibre.
-- Ricard Giner, Managing Director, WAVA
What was involved?
- Logo design & creation
- Brand consulting
