Project details
12 languages, 120 countries, 11 websites and a multitude of products. Multinational PPC accounts were created to target audiences across the globe, including Baidu (China), Yandex (Russia), Yahoo (various) MSN (various), and Google (various).
Other culturally-relevant and country-specific digital channels included email marketing, SEO, social media, online advertising, all contributing to 30% of the yearly revenue target.
Disclaimer: This was a full-time employment position.
What was involved?
- Multinational pay-per-click campaign management
- Baidu,Yandex, Yahoo, MSN, Google
- Budget management
- Digital marketing strategy and planning
- Translations management and optimization
- Landing page creation and optimization
