Project details
The British Medical Journal (BMJ) is an international peer-reviewed medical journal owned by the British Medical Association.
The BMJ came to CarbonGraffiti requiring a full rejig and redesign of 1) their existing Editor's newsletter in an effort to enhance the visual style, interactivity, functionality and metrics over their current version, and 2) a new version aimed specifically at a US audience. Additionally, both templates needed to be integrated into BMJ's ESP of choice - EmailVision.
Some glowing praise
Jonathan has helped us to improve our BMJ email campaigns in terms of look and feel, viral functionality and usability. Working with both our internal teams and external email vendors, Jonathan has been both professional and proactive at helping us to implement changes to existing campaigns, as well as to suggest creative ways to present our range of information on our new US targeted campaigns. It has been a pleasure to work with Jonathan, and I would definitely recommend him to friends and colleagues seeking guidance and expert assistance with digital marketing.
-- Susan Harrington, Product Manager – BMJ & BVA titles, BMJ Group
What was involved?
- HTML email design
- HTML email development – HTML, CSS
- Email client testing
- ESP integration (EmailVision)
- Email marketing consulting
