Google AdWords goes A/V
It’s finally here - Google Adwords have introduced (to beta invite users only in the US only) TV advertising from within the Google Adwords interface. This is on the tail-end of Google announcing on their official ‘Inside AdWords’ blog that they’ve integrated Google Audio Ads into Google Analytics, allowing users of the Audio ad platform to track all relevant KPI’s from within their GA account.
Categorized in: Online Marketing, PPC, SEM