CarbonGraffiti - Email and Online Marketing

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Email as Web Content Case Study: Barack Obama

Barack Obama’s recent email on the campaign trail reflects a few themes in email marketing:
- Transparency (showing that the donation site is an secure link, instead of hiding it in HTML)
- Writing for Gmail- leveraging access to AdWords, and working with the severe HTML restrictions
- Writing email content as a web page- taking advantage of intertextuality

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HTML vs Text-only emails - preference or necessity?

Much to my dismay, after trying to get my own Free Email Marketing Templates page dugg on Digg (and getting a measly 3 diggs), I saw Campaign Monitor get way up there on the first page of Digg with their page of 30 free templates. Great for them.

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