Pro Marketer, Carl Brabander, on the state of SEM in Canada
The IAB says that the average percentage of spend for a Canadian company on Search Engine Marketing (SEM) activities accounts for around 33% of their online marketing budget, while a recent report from Emarketer shows that the USA is around 44% and the UK is well over 55%. I recently spoke with Pro Marketer, Carl Brabander (see BIO below), about why he thinks this is?
Categorized in: SEM