CarbonGraffiti - Email and Online Marketing

Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based email campaigns to their subscribers. Interesting considering the fact that image-based campaigns are known to trigger higher spam scores and reduce open rates based on their large size and, of course, don’t get seen if images are turned ‘off’ in the email client.

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As more and more well-known multi-national companies seem to be turning to email marketing for lead and customer communications, it seems that regardless of their huge budgets they’re overlooking some classic best practices that are crucial in getting their message delivered and acted upon. Subject lines, content, copy, and choice of ESP all play huge roles, but by sending all-image email campaigns to their subscribers, these companies are sabotaging all their pre-send efforts.

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