CarbonGraffiti - Email and Online Marketing

As a daily email marketer who frequently designs, programs and sends email marketing campaigns, Outlook 2007’s apparent step in the wrong direction had me pretty up in arms for many reasons. As a recap for my initial post, Outlook looks set to take a few steps back down the evolutionary staircase and use Microsoft Word as its HTML email-rendering engine. Not IE7. Not IE6 even. But Word. What does this mean? That campaigns that look great now in our inboxes won’t look good come February to those running Outlook 2007.

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From Onedegree.ca :
Microsoft’s latest decision has the email marketing industry foaming at the mouth.

Outlook up until now has used the Internet Explorer engine to render HTML within email. But next month, when Outlook 2007 is released, IE rendering will be gone to be replaced by ….

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