Who said designers and marketers don't mix?

Multichannel marketing by a creative designer

Marketers put conversion and ROI ahead of aesthetic value. That's exactly why CarbonGraffiti is different - marketing campaigns can look as good as they function. Backed by years of experience in front-end design, your end-product will look and be the business.

Multichannel designing by a digital marketer

At the end of the day, it doesn't matter how good your websites, email campaigns, landing pages and microsites look - it really is all about how many people convert. CarbonGraffiti blends years of marketing knowledge with effective digital design.

The Design side

  • Site re/Design

    Drawing on 6 years of web design & development, CarbonGraffiti creates well-coded, professional websites that are built with a marketer's brain but a designer's eye. If your site is the most important factor in your business, shouldn't it be made to convert visitors as well as look nice?

  • Email Design

    Most email templates found in your average ESP lack that certain something, don't they? CarbonGraffiti creates tailor-made, hand-coded, fully-tested email templates from the ground-up, ensuring your brand & message arrive intact & fully actionable in your recipient's inbox.

  • Microsite Design

    A channel often overlooked, a great-looking landing page can work wonders for your bottom line. Drawing on years of experience, CarbonGraffiti can design & code landing pages that convert the traffic arriving from your new or existing PPC and email marketing campaigns.

  • Logo Design

    Although only one of many components in a company's overall branding strategy, a great logo is one of the most crucial. From logotypes to graphical marks, CarbonGraffiti can work closely with you to create the perfect logo that reflects your brand's personality and offering.

Additional services include: ... or just take me to the work already »

  • Wordpress theme development
  • SweetCron theme design
  • Shopify theme development
  • Mobile site design
  • Custom MailChimp templates
  • A/B, multivariate testing
  • CMS templating
  • Presentation design

The Marketing side

  • Email Marketing

    Crucial to any digital marketing strategy, email is easy, affordable, and highly measurable - meaning you can see where every penny went and what it returned. CarbonGraffiti can help you create an email marketing campaign strategy from scratch, or help make your existing one better.

  • Pay-per-Click

    PPC can drive instant Return On Investment for your products or services. Through keyword research and campaign management, CarbonGraffiti can help maximise your results and minimise your spend through targeted Search Engine Marketing campaigns.

  • Brand Building

    Your branding is crucial to the success of your online business. CarbonGraffiti loves helping establish new or existing brands by advising on what's needed, what's not needed, and creating the required brand assets through iterative logo design and associated collateral creation.

  • Strategic Planning

    With over 7 years of digital marketing experience, CarbonGraffiti knows a thing or two about promoting products or services online. Whether you're just dipping your toe in through a website redesign or looking for a full-service, outsourced digital marketing partner, I can help.

Additional services include: ... or just take me to the work already »

  • Email marketing best practices
  • Search Engine Optimization
  • Social media marketing
  • A/B split testing
  • Email Service Provision
  • Multilingual SEO, PPC
  • Social media planning
  • e-commerce consultation

The Process

1. Analysis & Planning

No project can start successfully without a clear idea of goals, objectives and information regarding your specific business. All clients receive a project-specific worksheet that helps clarify & define the most important elements of a new web project. This worksheet acts as the template for the remainder of the project. Using BaseCamp for project management, your project is refined and planned using wireframes, sitemaps and plain old-fashioned dialogue.

2. Creating & Evolving

Project defined? Great, now let's break out the fun. Whether it involves digital marketing or multichannel design, this phase sees all of that diligent planning pay off. Moving from initial fleshed-out wireframe concepts or strategies to something resembling a final version, this phase is like a game of tennis - ideas and refinements are served back and forth until we've found a result that you're itching to associate with your brand.

3. Building & Perfecting

Once the designs and/or strategies are planned and finalised, your project is built from the ground-up through standards-compliant XHTML/CSS, HTML4 for email, or customized Wordpress or Shopify themes. If it's a marketing project, this phase focuses on rolling out the actual campaign management, strategy and goals as defined in step 1, always keeping an eye on tweaking and perfecting your campaigns until your results are exactly what you expected.

4. Marketing & Growing

What's a business without traffic? This is often the phase left out by other design studios, leaving the task of getting customers to your shiny new site very much up to you. Through proven digital marketing channels including PPC, SEO, email marketing and social media marketing, CarbonGraffiti can help you generate qualified, converting traffic to your web properties, ensuring you're getting the most bang for your buck.

The Result?

A holistic, 360-degree approach to digital marketing & design, utilising years of experience with passion and creativity.