With the increased fragmentation and proliferation of markets thanks to the Web2 explosion, knowing who and where your audience is has become a lot harder. So what can you do to better target your potential customers?
(more…)
Using email marketing as more than a 1-way announcement can do wonders for your bottom line. By enhancing the communication channel with your website visitors and subscribers with better targeted & more relevant emails, you stand to gain a lot more than your basics like how many opens, clicks, and unsubscribes.
Here’s a list of the top 10 ways you as a company (no matter how big or small) can use email to interact, engage, and show your customers or website visitors that you’re human and that you care. Utilize all, some, or just one of these, but however many you choose to use can make a huge difference to your customer satisfaction, which goes hand-in-hand with your company’s overall success. Remember: the extra effort you take in crafting the right email can positively affect the way a recipient sees and interacts with your brand, product or company.
(more…)
It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a professional-looking website up in minutes – allowing for easy creation, updating and editing of content with little to no technical knowledge.
(more…)
I’m not saying it’s bad, but if you (or the marketing department you work in) insist on calling your email marketing campaigns something like ‘e-shots’, ‘mail shots’, ‘mail blasts’ or anything else similar to being expelled by force from a cannon or gun, chances are you’re viewing email marketing the wrong way.
(more…)
Categorized in: Online Marketing, quick tips