When designing and coding email designs, more often than not you’re forced into using your browser to render the HTML code you’re working on, and have to wait until you’re ready to test across multiple inboxes to find the per-client issues (looking at you, Hotmail, Gmail and Outlook 2007). Working towards that point is probably the most important in the development phase, as the better you create your base file, the less likely it is you’ll have to tweak and hack to accommodate those pesky email clients.
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It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple – the most important thing you as a marketer will do in 2009 is analyze.
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Like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. Not only do they offer the first rule for successful online marketing – metrics – but they also offer a host of benefits that you simply can’t get from using text-only email messages. Things like brand loyalty and identity reinforcement, better product placement and promotion, and increased flexibility within the email to name a few! Of course, HTML campaigns will always have its detractors, and this audience have their own valid reasons not to condone HTML email, but in the interest of the advantages listed above, this format of email is unquestionably crucial in today’s multi-channel, multi-brand, and highly competitive marketing environment!
So, here’s a list to help all email marketers design the ultimate email. You’ll find information, inspiration, downloads, tools (free & paid) and further reading. Of course I haven’t selected everything out there or this post would be a mile long, but if you feel I’ve missed any important ones, feel free to leave a comment.
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Some useful resources and links for helping you in your quest to design the perfect email (and more importantly keep designing the perfect email).
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Some quick bonus tips on designing the perfect email.
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The final step in the 10 step series, this quick tip addresses some ‘good ideas’ for your email campaign.
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Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email.
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Part 7 of a 10 step series, here’s a quick tip on how to program your perfect email campaign.
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Part 6 of this 10 part series, here are some quick tips on your text version and design.
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Welcome to part 4 & 5 of this 10 part series. This post looks at the ideal dimensions of the perfect email followed by a main design checklist for your email campaigns.
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Categorized in: Email Marketing, email design, quick tips