CarbonGraffiti - Email and Online Marketing

For many of us, answering the question ‘What are you doing’ is analogous to checking our email – we do it several times a day and it’s become second nature.  But for every new social network we jump on, there are friends, families, and colleagues who will ask us ‘Why are you doing it?’

They’re questioning what drives and motivates us to open up our daily lives to anyone and everyone, when it’s possible that no one’s listening.   They can’t imagine opening a Twitter account and talking to an empty room, so why do we bother? (more…)

I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overnight.

So the same can be said about negative momentum – where a community backlash can reach a tipping point and something starts to happen. I’m hoping that by intentionally publishing this article alongside a recent post by Elliot Jay Stocks, a new script by Chris Coyier, a dedicated upgrade campaign, and a new browser from Google (to name but a few), we’ll all be riding the crest of a large wave that sees Microsoft’s bastard child IE6 finally come crashing to a halt.
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This is the first in a series of three articles on Twitter.

How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is established when the momentum of a service, product or idea becomes so great that it reaches a type of critical mass, ultimately becoming a part of a mainstream society for any period of time.
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