It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple – the most important thing you as a marketer will do in 2009 is analyze.
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A quick post to point out some very revealing and interesting data from ‘Think Eyetracking‘. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the searchers viewed a Google SERP for the term ‘Oasis’.
Anyone who works in SEO or SEM… Your job just got harder.
Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based email campaigns to their subscribers. Interesting considering the fact that image-based campaigns are known to trigger higher spam scores and reduce open rates based on their large size and, of course, don’t get seen if images are turned ‘off’ in the email client.
From Bizreport.com:
More marketers are turning to the Internet to make a buck. According to a new study, 94% of marketers who said they will decrease offline ads in 2007 said they will increase online advertising. And if you thought email was dead, think again. More than half of the respondents said email was at the top of the list.
In October Alterian , a marketing software provider, polled 500 online marketers, ad agencies and service providers. 81% of respondents said they would increase email spending, 50% will increase direct marketing and 45% will increase spending on their landing pages.
Categorized in: Analytics, Online Marketing, Statistics, google