CarbonGraffiti - Email and Online Marketing

As I recently commented on Twitter, the Google Creative lab crew recently posted a shared slideshow showcasing
87 cool things that, from their perspective, was stuff ‘worth knowing about’. (more…)

‘What do you think? Should I focus on SEO?’ A friend and colleague asked me this question recently, interested in breaking out of their current web publishing role and exploring some new, exciting options in the industry to keep interested. I replied with my usual garble about SEO – that it’s *not* something to focus on – IMO good SEO starts and ends with good code and good content. So instead I got all anthropological. (more…)

The English Premier League is big money. EPL clubs are as much businesses as they are generational sporting institutions, a point proven when cumulative wage bills total £1.2bn, revenues top £2bn, and an exclusive broadcasting deal with BSkyB is worth a staggering £1.7bn. £100m is paid to each club per season from TV revenues alone, and newly promoted clubs receive a promotional bonus of £60m for reaching the top flight. And that’s just the league – domestic trophies like the Carling Cup and FA cup generate even more revenue through sponsorships and advertising, as does Europe’s Holy Grail – the Champion’s League final. Winning this elusive cup equates to a further €110 million in TV rights, sponsorship, and prize money for the winner. (more…)

For many of us, answering the question ‘What are you doing’ is analogous to checking our email – we do it several times a day and it’s become second nature.  But for every new social network we jump on, there are friends, families, and colleagues who will ask us ‘Why are you doing it?’

They’re questioning what drives and motivates us to open up our daily lives to anyone and everyone, when it’s possible that no one’s listening.   They can’t imagine opening a Twitter account and talking to an empty room, so why do we bother? (more…)

The Curriculum Vitae. That all-important sheet or more of paper that represents your first ever point of contact with a potential employer. Your CV is an extension of your professional self and comprehensively consolidates and highlights your professional talents and accomplishments, as well as your skills, education, previous roles and abilities. But in today’s internet-powered marketplace, isn’t an 8.5” x 11” sheet of paper just ‘Employment 1.0’?

Why submit a static, physical document when it doesn’t even include numerous glowing referrals of your past or present work?
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Freelance Folder have just posted a fantastic list of more than 35 of the best social media tools that are sure to help make your life easier. From juggling multiple social networking profiles to digging up your old high school friends, this list has ‘em all.

View the full post at: http://freelancefolder.com/35-social-media-tools-make-life-easier/ or keep reading for the quick n’ dirty version.
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Silverpop have just announced something pretty monumental for the email marketing industry: they’re the first major ESP to bring the next big thing in today’s marketing environment to the email marketing space – email marketing is going social.

It was only a matter of time that email marketing and social media would collide (I’ve been racking my brains for the last few months trying to find a way to marry the two) and kudos to Silverpop for bringing their version to market first.
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