‘What do you think? Should I focus on SEO?’ A friend and colleague asked me this question recently, interested in breaking out of their current web publishing role and exploring some new, exciting options in the industry to keep interested. I replied with my usual garble about SEO – that it’s *not* something to focus on – IMO good SEO starts and ends with good code and good content. So instead I got all anthropological. (more…)
A quick post to point out some very revealing and interesting data from ‘Think Eyetracking‘. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the searchers viewed a Google SERP for the term ‘Oasis’.
Anyone who works in SEO or SEM… Your job just got harder.
It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a professional-looking website up in minutes – allowing for easy creation, updating and editing of content with little to no technical knowledge.
(more…)
Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ – selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page – savvy marketers seem to be going one better. Here are some top examples:
Huge news from Adobe today – they have officially released optimized Adobe Flash Player technology to Google and Yahoo in an effort to enhance the search engine indexing of SWF files (the output file from a native Flash file, called an FLA – the SWF files are web-optimized and are what you view on a Flash-based website).
Noupe.com have recently started to take off with great lists, but this one takes the cake (so far). Noupe have compiled a list of 13 websites, tools or resources to help you create a better website for SEO, see what your competition is doing, check your SE rankings, and a whole lot more. Check out Noupe’s list here, or here’s a quick summary of the tools on offer:
Categorized in: Mobile, Social Media, future, ideas