CarbonGraffiti - Email and Online Marketing

Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today.

In a continual push for ‘bettering’ their services (including enhancements made to their content network), Google have said that 3 main components in AdWords are changing, in an effort to provide the advertiser with more complete, real-time information that impacts their quality score, and the ability to make it to the front page easier (at a higher cost, of course). In all cases, changes are clearly ‘win-win’ as advertisers get more flexibility and Google gets more money.
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