It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they are doing a fantastic job with their new initiative.
It’s called the Email Standards Project; its aim: to create a universal standard for email design, akin to the existing universal Web Standards that every web designer adheres religiously to, so that we can all code faster, easier and better HTML emails that will work across all email clients.
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Much to my dismay, after trying to get my own Free Email Marketing Templates page dugg on Digg (and getting a measly 3 diggs), I saw Campaign Monitor get way up there on the first page of Digg with their page of 30 free templates. Great for them.
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As a daily email marketer who frequently designs, programs and sends email marketing campaigns, Outlook 2007’s apparent step in the wrong direction had me pretty up in arms for many reasons. As a recap for my initial post, Outlook looks set to take a few steps back down the evolutionary staircase and use Microsoft Word as its HTML email-rendering engine. Not IE7. Not IE6 even. But Word. What does this mean? That campaigns that look great now in our inboxes won’t look good come February to those running Outlook 2007.
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From Onedegree.ca :
Microsoft’s latest decision has the email marketing industry foaming at the mouth.
Outlook up until now has used the Internet Explorer engine to render HTML within email. But next month, when Outlook 2007 is released, IE rendering will be gone to be replaced by ….
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Categorized in: Email Marketing, Statistics, WOM, email standards project