It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple – the most important thing you as a marketer will do in 2009 is analyze.
(more…)
Silverpop have just announced something pretty monumental for the email marketing industry: they’re the first major ESP to bring the next big thing in today’s marketing environment to the email marketing space – email marketing is going social.
It was only a matter of time that email marketing and social media would collide (I’ve been racking my brains for the last few months trying to find a way to marry the two) and kudos to Silverpop for bringing their version to market first.
(more…)
After a busy month in October, here are the top 10 most popular articles from CarbonGraffiti.com.
(more…)
Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say ‘Google’.
Take PPC (pay-per-click) for example. According to MarketingSherpa, US SEM spend is expected to hit $16.5 billion by the end of 2008, with Google accounting for 71% of all US search traffic (74% for the UK). Add to this the news of Google’s recent deal with Yahoo, and the search engine marketing landscape (with paid ads in particular) is shrinking. With less competition, we’re witnessing the formation of a quasi-monopoly that can only drive keywords costs up. As a cost-aware marketer, you’ll still have to rely on the long-tail keywords to maximize conversions, but you won’t be able to avoid some competition over pricey keywords and your online budget will take a hit.
However, the true beauty of online marketing is the multitude of choices available that are either cheap or free. In this time of impending economic doom and gloom, below is a list of various marketing tactics you can do that won’t break the bank… and if anything they’ll only add to it.
(more…)
This is the third and final article in a series of three articles on Twitter.
So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter to effectively market and promote your offering. The sky’s the limit for how you can integrate Twitter into your marketing, but here are few ideas of how to use Twitter and in what capacity:
(more…)
This is the second in a series of three articles on Twitter.
In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use it as part of your ever-growing marketing mix.
(more…)
This is the first in a series of three articles on Twitter.
How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is established when the momentum of a service, product or idea becomes so great that it reaches a type of critical mass, ultimately becoming a part of a mainstream society for any period of time.
(more…)
Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy hitter? What techniques and tricks can you use to reach your brand awareness goals? Below I have outlined some of the most effective ways to build your brand using online marketing techniques.
There is no single “magic formula” to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depend upon your overall goals and strategies.
A laundry list of marketing tactics that have worked for others — and some of the benefits or features of each — is below. They are in no particular order because each Website is unique. The tactics that will help you reach your goals may be completely different than the tactics that are right for another Website.
Last week I returned from the
Categorized in: Analytics, Online Marketing, Statistics, google