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Is digital marketing getting predictable?

Is digital marketing getting predictable? What’s happening in digital marketing these days? Not much, so it seems.

This past week I attended, albeit briefly, the TFM&A show in London. I normally love trade shows – the glitz, the glamour, the schwag – the buzz always gets me really inspired. This time it was all a bit different though. Maybe I’ve been getting used to the B2C arena in the last 1.5 years and become somewhat removed from the furore that is a B2B marketing tradeshow, but overall there was a strong theme I couldn’t shake – it’s all the same. (more…)