Wordpress, for those four in the back row who don’t know, is the highly popular open-source blogging platform thankfully made by this guy. Fast forward a couple years, and Wordpress is going from strength to strength, having just beaten the likes of Drupal and Joomla as the ‘best open source CMS‘. (more…)
Using email marketing as more than a 1-way announcement can do wonders for your bottom line. By enhancing the communication channel with your website visitors and subscribers with better targeted & more relevant emails, you stand to gain a lot more than your basics like how many opens, clicks, and unsubscribes.
Here’s a list of the top 10 ways you as a company (no matter how big or small) can use email to interact, engage, and show your customers or website visitors that you’re human and that you care. Utilize all, some, or just one of these, but however many you choose to use can make a huge difference to your customer satisfaction, which goes hand-in-hand with your company’s overall success. Remember: the extra effort you take in crafting the right email can positively affect the way a recipient sees and interacts with your brand, product or company.
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Positive Branding
I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially nowadays where an internet soapbox is available to those who feel compelled, no matter how old or young you are.
Categorized in: Wordpress, ecommerce, ideas