Can LinkedIn replace the paper CV?
The Curriculum Vitae. That all-important sheet or more of paper that represents your first ever point of contact with a potential employer. Your CV is an extension of your professional self and comprehensively consolidates and highlights your professional talents and accomplishments, as well as your skills, education, previous roles and abilities. But in today’s internet-powered marketplace, isn’t an 8.5” x 11” sheet of paper just ‘Employment 1.0’?
Why submit a static, physical document when it doesn’t even include numerous glowing referrals of your past or present work?
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Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ – selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page – savvy marketers seem to be going one better. Here are some top examples:
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