CarbonGraffiti - Email and Online Marketing

After a busy month in October, here are the top 10 most popular articles from CarbonGraffiti.com.
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I think these guys are new kids on the block - and are more than welcome!

SpamMeltdown.com offer sources of inspiration to designers of HTML email.  Instead of just talking about email design, they’re going one better and showing real-life examples of emails from monster retailers and brands.  What’s more, they’re then analyzing and dissecting those campaigns and providing very insightful feedback.  Check them out at www.spammeltdown.com, or check out their highly useful post on Welcome Messages at http://spammeltdown.com/post/Welcome-Messages.aspx

Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based email campaigns to their subscribers. Interesting considering the fact that image-based campaigns are known to trigger higher spam scores and reduce open rates based on their large size and, of course, don’t get seen if images are turned ‘off’ in the email client.

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Like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. Not only do they offer the first rule for successful online marketing – metrics – but they also offer a host of benefits that you simply can’t get from using text-only email messages. Things like brand loyalty and identity reinforcement, better product placement and promotion, and increased flexibility within the email to name a few! Of course, HTML campaigns will always have its detractors, and this audience have their own valid reasons not to condone HTML email, but in the interest of the advantages listed above, this format of email is unquestionably crucial in today’s multi-channel, multi-brand, and highly competitive marketing environment!

So, here’s a list to help all email marketers design the ultimate email. You’ll find information, inspiration, downloads, tools (free & paid) and further reading. Of course I haven’t selected everything out there or this post would be a mile long, but if you feel I’ve missed any important ones, feel free to leave a comment.

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Some useful resources and links for helping you in your quest to design the perfect email (and more importantly keep designing the perfect email).

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Some quick bonus tips on designing the perfect email.

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The final step in the 10 step series, this quick tip addresses some ‘good ideas’ for your email campaign.

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Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email.

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Part 7 of a 10 step series, here’s a quick tip on how to program your perfect email campaign.

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Part 6 of this 10 part series, here are some quick tips on your text version and design.

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