CarbonGraffiti - Email and Online Marketing

Using email marketing as more than a 1-way announcement can do wonders for your bottom line.  By enhancing the communication channel with your website visitors and subscribers with better targeted & more relevant emails, you stand to gain a lot more than your basics like how many opens, clicks, and unsubscribes.

Here’s a list of the top 10 ways you as a company (no matter how big or small) can use email to interact, engage, and show your customers or website visitors that you’re human and that you care.  Utilize all, some, or just one of these, but however many you choose to use can make a huge difference to your customer satisfaction, which goes hand-in-hand with your company’s overall success.  Remember: the extra effort you take in crafting the right email can positively affect the way a recipient sees and interacts with your brand, product or company.
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Back in December 2006 I excitedly returned from the WOMMA conference in D.C., went a bit crazy, and wrote a lengthy essay/manifesto in the airport terminal to channel all my thoughts onto paper. I realized that customer service plays an integral role not only to creating good WoM, but also plays a major role in good corporate karma. Putting the customer first and making them happy above all else was a great impetus to creating good WOM and building a solid customer base, but after seeing one side of the coin – the theoretical part from the seminars at WOMMA- I was missing the other side where I actually got to experience it.

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