CarbonGraffiti - Email and Online Marketing

Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today.

In a continual push for ‘bettering’ their services (including enhancements made to their content network), Google have said that 3 main components in AdWords are changing, in an effort to provide the advertiser with more complete, real-time information that impacts their quality score, and the ability to make it to the front page easier (at a higher cost, of course). In all cases, changes are clearly ‘win-win’ as advertisers get more flexibility and Google gets more money.
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It’s tough trying to determine whether or not the AdWords crew have finally lost the plot. Over on their blog they’ve just announced that Frank the Hand Turkey is officially the new GAW mascot (complete with new bowtie), and with his new position comes great responsibility. He knows this, and has already started pushing his weight around by introducing a new ranking algorithm – FrankRank(TM).

It looks like Frank is set to become the new cock of the walk at Google, and I wish him the best of luck, and look forward to hearing more about him!