Google Ad Planner spells trouble for media planners
It seems the latest free, online product from Google is going to make a big impact in the online ad area – both positive and negative.
Unfortunately I’m still waiting for my granted invitation from Google, but basically Ad Planner is a free online tool that allows online advertisers to find and target sites that match certain demographic criteria. The sites listed are (thankfully) not restricted to the content network, meaning that Google are clearly using some form of data collection method apart from AdSense subscriptions to generate lists of viable, revenue-generating sites for online advertisers.
Categorized in: Online Marketing, SEM, google