CarbonGraffiti - Email and Online Marketing

After a busy month in October, here are the top 10 most popular articles from CarbonGraffiti.com.
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I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overnight.

So the same can be said about negative momentum – where a community backlash can reach a tipping point and something starts to happen. I’m hoping that by intentionally publishing this article alongside a recent post by Elliot Jay Stocks, a new script by Chris Coyier, a dedicated upgrade campaign, and a new browser from Google (to name but a few), we’ll all be riding the crest of a large wave that sees Microsoft’s bastard child IE6 finally come crashing to a halt.
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This is the third and final article in a series of three articles on Twitter.

So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter to effectively market and promote your offering. The sky’s the limit for how you can integrate Twitter into your marketing, but here are few ideas of how to use Twitter and in what capacity:
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This is the second in a series of three articles on Twitter.

In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use it as part of your ever-growing marketing mix.
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This is the first in a series of three articles on Twitter.

How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is established when the momentum of a service, product or idea becomes so great that it reaches a type of critical mass, ultimately becoming a part of a mainstream society for any period of time.
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Woo hoo! Pretty impressed with wordpress’ new app for iPod/iphone. I shall never have an excuse not to blog from now on. Except for wi-fi. And the iPod’s predictive multitap is excellent!
Nice work Wordpress!

I just came across a great post by Will McInnes (of Brighton’s NixonMcInnes fame) and was thoroughly moved.

Check out ‘The Age of Snark’ here, for your own good.

Positive Branding
I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially nowadays where an internet soapbox is available to those who feel compelled, no matter how old or young you are.

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Go check out email-marketing-reports, where David Greiner, the initiator of the Email Standards Project, gets interviewed and gives his take on why the Standards project was made and what it’s for.

One of the highlights of the interview has to be the hint that one of the email client industry’s key players (such as MS, Yahoo, Google, Lotus, etc) have already approached David and his team to get more information on the ESP and, hopefully, are willing to do something about it.

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It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they are doing a fantastic job with their new initiative.

It’s called the Email Standards Project; its aim: to create a universal standard for email design, akin to the existing universal Web Standards that every web designer adheres religiously to, so that we can all code faster, easier and better HTML emails that will work across all email clients.

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