I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overnight.
So the same can be said about negative momentum – where a community backlash can reach a tipping point and something starts to happen. I’m hoping that by intentionally publishing this article alongside a recent post by Elliot Jay Stocks, a new script by Chris Coyier, a dedicated upgrade campaign, and a new browser from Google (to name but a few), we’ll all be riding the crest of a large wave that sees Microsoft’s bastard child IE6 finally come crashing to a halt.
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We all love Easter Egg or scavenger hunts.
The Globe & Mail (one of Toronto’s biggest newspapers) have announced a new website promotion that should tickle many a reader’s fancy.
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I haven’t noticed a banner ad for a really, really long time now, so I was pretty impressed when I came across the newest series of ‘Get a Mac’ banner ads by Apple. It’s a great use of the 728×90 real estate and Flash, and of course the Mac Ad sense of humour draws you in and makes you want to watch it again, and click.
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A great video from an Italian Internet consulting firm, predicting what would happen to copyright, tv, radio, and the internet in the next fifty years. Online Marketers, take note if you plan to stay in the business for the long haul!
[youtube=http://www.youtube.com/watch?v=xj8ZadKgdC0]
Isn’t it just that simple?
When the internet started, just having a website meant you were likely to be found. But as more people and and more businesses created more websites, the ability to be unique and one-of-a-kind became more difficult. So now, 8 A.G. (after Google) on, the internet is no longer a luxury to those who know how to program, but the norm to anyone and everyone who owns a PC or Mac. And with the ubiquity of the net, websites and blogs, computers and so on, getting seen and heard as a marketer is really difficult; as of 2004, Google was indexing over 8 billion webpages. Imagine what it is now?
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Back in December 2006 I excitedly returned from the WOMMA conference in D.C., went a bit crazy, and wrote a lengthy essay/manifesto in the airport terminal to channel all my thoughts onto paper. I realized that customer service plays an integral role not only to creating good WoM, but also plays a major role in good corporate karma. Putting the customer first and making them happy above all else was a great impetus to creating good WOM and building a solid customer base, but after seeing one side of the coin – the theoretical part from the seminars at WOMMA- I was missing the other side where I actually got to experience it.
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[youtube=http://www.youtube.com/watch?v=6gmP4nk0EOE&eurl=]
I’ve just returned from the WOMMA summit in Washington D.C, and let’s just say it inspired me. A lot. So much so that whilst sitting in Reagan airport waiting for my flight back to Montreal, I couldn’t help but start to type like a maniac about what everything I took in.
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