CarbonGraffiti - Email and Online Marketing

As I recently commented on Twitter, the Google Creative lab crew recently posted a shared slideshow showcasing
87 cool things that, from their perspective, was stuff ‘worth knowing about’. (more…)

‘What do you think? Should I focus on SEO?’ A friend and colleague asked me this question recently, interested in breaking out of their current web publishing role and exploring some new, exciting options in the industry to keep interested. I replied with my usual garble about SEO – that it’s *not* something to focus on – IMO good SEO starts and ends with good code and good content. So instead I got all anthropological. (more…)

This is the first article in a series of three articles on The Future of Digital Marketing.

Having attended e-consultancy’s event on the ‘Future of Digital Marketing’ in June, if I’m being honest, it was the first time I’ve felt excited about digital marketing for a long time. Way back in February I attended the dire DMA show in Las Vegas, and subsequently wrote up a diatribe on why it and the industry as a whole seemed to be lacking in innovation. Thankfully, e-consultancy’s choice of speakers for their event seems to have gotten me back on the right track. This is part 1 of a 3 part series on the future of digital marketing and a recap of the event. (more…)

What’s happening in digital marketing these days? Not much, so it seems.

This past week I attended, albeit briefly, the TFM&A show in London. I normally love trade shows – the glitz, the glamour, the schwag – the buzz always gets me really inspired. This time it was all a bit different though. Maybe I’ve been getting used to the B2C arena in the last 1.5 years and become somewhat removed from the furore that is a B2B marketing tradeshow, but overall there was a strong theme I couldn’t shake – it’s all the same. (more…)

For many of us, answering the question ‘What are you doing’ is analogous to checking our email – we do it several times a day and it’s become second nature.  But for every new social network we jump on, there are friends, families, and colleagues who will ask us ‘Why are you doing it?’

They’re questioning what drives and motivates us to open up our daily lives to anyone and everyone, when it’s possible that no one’s listening.   They can’t imagine opening a Twitter account and talking to an empty room, so why do we bother? (more…)

The Curriculum Vitae. That all-important sheet or more of paper that represents your first ever point of contact with a potential employer. Your CV is an extension of your professional self and comprehensively consolidates and highlights your professional talents and accomplishments, as well as your skills, education, previous roles and abilities. But in today’s internet-powered marketplace, isn’t an 8.5” x 11” sheet of paper just ‘Employment 1.0’?

Why submit a static, physical document when it doesn’t even include numerous glowing referrals of your past or present work?
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Lifestreaming. It can be defined as ‘an automated, effective way to centralize one’s various web activities into a single, unified website or stream’ and it can take various forms. Some people use services like FriendFeed or Tumblr, whilst others opt to make their own. Whichever way you choose to aggregate your activities, the fact remains that a platform is becoming very necessary to pull them all together.
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Freelance Folder have just posted a fantastic list of more than 35 of the best social media tools that are sure to help make your life easier. From juggling multiple social networking profiles to digging up your old high school friends, this list has ‘em all.

View the full post at: http://freelancefolder.com/35-social-media-tools-make-life-easier/ or keep reading for the quick n’ dirty version.
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Silverpop have just announced something pretty monumental for the email marketing industry: they’re the first major ESP to bring the next big thing in today’s marketing environment to the email marketing space – email marketing is going social.

It was only a matter of time that email marketing and social media would collide (I’ve been racking my brains for the last few months trying to find a way to marry the two) and kudos to Silverpop for bringing their version to market first.
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If you haven’t yet noticed, there’s a new nav item at the top of this page, entitled ‘LifeStream | Me, Online’. This LifeStream basically aggregates my various activities and actions across the various social media sites I frequent. Such sites include Delicious, Twitter, Last.FM, Flickr, ColourLovers, this blog, and more. (more…)