Silverpop have just announced something pretty monumental for the email marketing industry: they’re the first major ESP to bring the next big thing in today’s marketing environment to the email marketing space – email marketing is going social.
It was only a matter of time that email marketing and social media would collide (I’ve been racking my brains for the last few months trying to find a way to marry the two) and kudos to Silverpop for bringing their version to market first.
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Last week I returned from the DMA show in Las Vegas (been busy!), which I attended on request from my boss as an opportunity to learn/adapt new technologies and ideas to be implemented back in the UK.
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If you haven’t yet noticed, there’s a new nav item at the top of this page, entitled ‘LifeStream | Me, Online’. This LifeStream basically aggregates my various activities and actions across the various social media sites I frequent. Such sites include Delicious, Twitter, Last.FM, Flickr, ColourLovers, this blog, and more. (more…)
Ever notice how certain things you do at your day job seem to integrate themselves into your everday life? A perfect example is the Pareto Principle, otherwise known as the 80-20 rule, the Longtail, the Zipf law or the Power Law. Whatever you know it as, it has become very well known to the internet industry due to the www’s ability to offer greater choice and inventory than previously possible in a brick and mortar store. For the sake of this article, I’ll be referring to the Pareto principle as the Longtail rule.
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Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say ‘Google’.
Take PPC (pay-per-click) for example. According to MarketingSherpa, US SEM spend is expected to hit $16.5 billion by the end of 2008, with Google accounting for 71% of all US search traffic (74% for the UK). Add to this the news of Google’s recent deal with Yahoo, and the search engine marketing landscape (with paid ads in particular) is shrinking. With less competition, we’re witnessing the formation of a quasi-monopoly that can only drive keywords costs up. As a cost-aware marketer, you’ll still have to rely on the long-tail keywords to maximize conversions, but you won’t be able to avoid some competition over pricey keywords and your online budget will take a hit.
However, the true beauty of online marketing is the multitude of choices available that are either cheap or free. In this time of impending economic doom and gloom, below is a list of various marketing tactics you can do that won’t break the bank… and if anything they’ll only add to it.
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Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today.
In a continual push for ‘bettering’ their services (including enhancements made to their content network), Google have said that 3 main components in AdWords are changing, in an effort to provide the advertiser with more complete, real-time information that impacts their quality score, and the ability to make it to the front page easier (at a higher cost, of course). In all cases, changes are clearly ‘win-win’ as advertisers get more flexibility and Google gets more money.
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This is the third and final article in a series of three articles on Twitter.
So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter to effectively market and promote your offering. The sky’s the limit for how you can integrate Twitter into your marketing, but here are few ideas of how to use Twitter and in what capacity:
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This is the second in a series of three articles on Twitter.
In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use it as part of your ever-growing marketing mix.
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This is the first in a series of three articles on Twitter.
How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is established when the momentum of a service, product or idea becomes so great that it reaches a type of critical mass, ultimately becoming a part of a mainstream society for any period of time.
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It’s safe to say that Wordpress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), Wordpress offers SMB’s a great opportunity to get a professional-looking website up in minutes – allowing for easy creation, updating and editing of content with little to no technical knowledge.
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