Argos. Clearly doing well as the UK’s most popular ‘catalogue showroom retailing’ store in the UK. More than 700 stores, 130m customers and £4.3b in sales in 2008 isn’t bad. They also take 26% of their sales online, aided by an Argos catalogue found in 18m households across the country. Not bad for a chain who relies on a strictly ’self-serve’ philosophy that doubles as a business model… but they could do it so much better. (more…)
The English Premier League is big money. EPL clubs are as much businesses as they are generational sporting institutions, a point proven when cumulative wage bills total £1.2bn, revenues top £2bn, and an exclusive broadcasting deal with BSkyB is worth a staggering £1.7bn. £100m is paid to each club per season from TV revenues alone, and newly promoted clubs receive a promotional bonus of £60m for reaching the top flight. And that’s just the league – domestic trophies like the Carling Cup and FA cup generate even more revenue through sponsorships and advertising, as does Europe’s Holy Grail – the Champion’s League final. Winning this elusive cup equates to a further €110 million in TV rights, sponsorship, and prize money for the winner. (more…)
This is the first article in a series of three articles on The Future of Digital Marketing.
Having attended e-consultancy’s event on the ‘Future of Digital Marketing’ in June, if I’m being honest, it was the first time I’ve felt excited about digital marketing for a long time. Way back in February I attended the dire DMA show in Las Vegas, and subsequently wrote up a diatribe on why it and the industry as a whole seemed to be lacking in innovation. Thankfully, e-consultancy’s choice of speakers for their event seems to have gotten me back on the right track. This is part 1 of a 3 part series on the future of digital marketing and a recap of the event. (more…)
With the increased fragmentation and proliferation of markets thanks to the Web2 explosion, knowing who and where your audience is has become a lot harder. So what can you do to better target your potential customers?
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What’s happening in digital marketing these days? Not much, so it seems.
This past week I attended, albeit briefly, the TFM&A show in London. I normally love trade shows – the glitz, the glamour, the schwag – the buzz always gets me really inspired. This time it was all a bit different though. Maybe I’ve been getting used to the B2C arena in the last 1.5 years and become somewhat removed from the furore that is a B2B marketing tradeshow, but overall there was a strong theme I couldn’t shake – it’s all the same. (more…)
It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple – the most important thing you as a marketer will do in 2009 is analyze.
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Silverpop have just announced something pretty monumental for the email marketing industry: they’re the first major ESP to bring the next big thing in today’s marketing environment to the email marketing space – email marketing is going social.
It was only a matter of time that email marketing and social media would collide (I’ve been racking my brains for the last few months trying to find a way to marry the two) and kudos to Silverpop for bringing their version to market first.
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If you haven’t yet noticed, there’s a new nav item at the top of this page, entitled ‘LifeStream | Me, Online’. This LifeStream basically aggregates my various activities and actions across the various social media sites I frequent. Such sites include Delicious, Twitter, Last.FM, Flickr, ColourLovers, this blog, and more. (more…)
Ever notice how certain things you do at your day job seem to integrate themselves into your everday life? A perfect example is the Pareto Principle, otherwise known as the 80-20 rule, the Longtail, the Zipf law or the Power Law. Whatever you know it as, it has become very well known to the internet industry due to the www’s ability to offer greater choice and inventory than previously possible in a brick and mortar store. For the sake of this article, I’ll be referring to the Pareto principle as the Longtail rule.
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Last week I returned from the