CarbonGraffiti - Email and Online Marketing

The guys at Email Standards Project have completed the assembly of ‘the Gmail Grimace‘, a worldwide appeal for email folks to display their feelings about Gmail’s bizarre lack of CSS standards support.

Show your appreciation for the Gmail Grimace project - watch the video, run through a range of emotions, pick one, and visit the ESP site’s ‘What you can do‘ page, and take it from there. Really, it’s the least you can do.

Email Standards Project - Gmail Grimaces from Mathew Patterson on Vimeo.

Go check out email-marketing-reports, where David Greiner, the initiator of the Email Standards Project, gets interviewed and gives his take on why the Standards project was made and what it’s for.

One of the highlights of the interview has to be the hint that one of the email client industry’s key players (such as MS, Yahoo, Google, Lotus, etc) have already approached David and his team to get more information on the ESP and, hopefully, are willing to do something about it.

(more…)

It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they are doing a fantastic job with their new initiative.

It’s called the Email Standards Project; its aim: to create a universal standard for email design, akin to the existing universal Web Standards that every web designer adheres religiously to, so that we can all code faster, easier and better HTML emails that will work across all email clients.

(more…)