As I’ve just installed and themed my very own LifeStream courtesy of SweetCron, I had some of the expected ‘issues’ installing it on my own local server, running EasyPHP. As much for myself to not forget next time, here’s the boiled-down version of how to install SweetCron on your local EasyPHP server.
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Using email marketing as more than a 1-way announcement can do wonders for your bottom line. By enhancing the communication channel with your website visitors and subscribers with better targeted & more relevant emails, you stand to gain a lot more than your basics like how many opens, clicks, and unsubscribes.
Here’s a list of the top 10 ways you as a company (no matter how big or small) can use email to interact, engage, and show your customers or website visitors that you’re human and that you care. Utilize all, some, or just one of these, but however many you choose to use can make a huge difference to your customer satisfaction, which goes hand-in-hand with your company’s overall success. Remember: the extra effort you take in crafting the right email can positively affect the way a recipient sees and interacts with your brand, product or company.
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Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today.
In a continual push for ‘bettering’ their services (including enhancements made to their content network), Google have said that 3 main components in AdWords are changing, in an effort to provide the advertiser with more complete, real-time information that impacts their quality score, and the ability to make it to the front page easier (at a higher cost, of course). In all cases, changes are clearly ‘win-win’ as advertisers get more flexibility and Google gets more money.
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Although website design is (in my opinion) one of the most hotly-contested environments on the web right now, most of the beautiful websites you see on various CSS galleries are single-service, offering either web design or web design/development by use of a graphical portfolio. Here I’ve rounded up the other folk – the SMBs or one-man teams offering multiple services centered around web marketing, including such ninja-like disciplines as PPC, SEO, email marketing, and of course effective web design.
So here are the top 25 websites that combine beautiful design with various web marketing services (not just web design).
A quick post to point out some very revealing and interesting data from ‘Think Eyetracking‘. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the searchers viewed a Google SERP for the term ‘Oasis’.
Anyone who works in SEO or SEM… Your job just got harder.
I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overnight.
So the same can be said about negative momentum – where a community backlash can reach a tipping point and something starts to happen. I’m hoping that by intentionally publishing this article alongside a recent post by Elliot Jay Stocks, a new script by Chris Coyier, a dedicated upgrade campaign, and a new browser from Google (to name but a few), we’ll all be riding the crest of a large wave that sees Microsoft’s bastard child IE6 finally come crashing to a halt.
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