Comments on: Image-only email campaigns lose you money

By: Jon Aizlewood

Jon Aizlewood — Wed, 09 Jul 2008 08:59:35 +0000

Brian, I agree with you wholeheartedly. Not to constantly harp on them, but each time I receive an image-only Apple campaign, I just delete it regardless. I guess mainly out of frustration that they refuse to listen to logic and steam ahead with their own ideas on marketing. Being Apple they can afford to make their own path, but you’re right in that it’s definitely not applicable to all of us smaller guys.

By: Brian Hawkins

Brian Hawkins — Wed, 09 Jul 2008 01:48:58 +0000

I guess the big retail email marketers have an excess of cash in their promotional budget. The rest of us would go broke very quickly following their lead. Personally, I use Gmail and those images are turned off. When I open an email and see that it was just a big image (blocked) I can’t hit the delete button fast enough. It sounds strange but I sometimes feel grateful that they make it so easy to dismiss their ads.