Wordpress have just released their 2.5 version, which is an all-rounder of an upgrade - new interface design, new functionalities, new everything. But unfortunately it also means that there are some serious growing pains. For instance my entire portfolio section seems to be fubar’d from the upgrade, and I’m trying my hardest to fix it. So for those of you who are finding sections of this site to be a bit ‘wonky’, please excuse them, and be sure that they’ll be fixed ASAP!
It’s finally here - Google Adwords have introduced (to beta invite users only in the US only) TV advertising from within the Google Adwords interface. This is on the tail-end of Google announcing on their official ‘Inside AdWords’ blog that they’ve integrated Google Audio Ads into Google Analytics, allowing users of the Audio ad platform to track all relevant KPI’s from within their GA account.
Like it or not, HTML email marketing campaigns are a core requirement for any successful email marketing program. Not only do they offer the first rule for successful online marketing – metrics – but they also offer a host of benefits that you simply can’t get from using text-only email messages. Things like brand loyalty and identity reinforcement, better product placement and promotion, and increased flexibility within the email to name a few! Of course, HTML campaigns will always have its detractors, and this audience have their own valid reasons not to condone HTML email, but in the interest of the advantages listed above, this format of email is unquestionably crucial in today’s multi-channel, multi-brand, and highly competitive marketing environment!
So, here’s a list to help all email marketers design the ultimate email. You’ll find information, inspiration, downloads, tools (free & paid) and further reading. Of course I haven’t selected everything out there or this post would be a mile long, but if you feel I’ve missed any important ones, feel free to leave a comment.
Have a new blog on Wordpress.org that you want indexed ASAP? Make sure you’re pinging!
By pinging the set of URLs below, you can notify blog directories and search engines like Google that you’ve just updated your blog. The more you post, the more you’re pinged, and the more you’re pinged, the more traffic you get. If you use Google Alerts, you probably already know that this service might be one of the most understated methods of generating qualified traffic to any site, so make sure that, if nothing else, you’re pinging the Google Blog service.
Some useful resources and links for helping you in your quest to design the perfect email (and more importantly keep designing the perfect email).
Some quick bonus tips on designing the perfect email.
The final step in the 10 step series, this quick tip addresses some ‘good ideas’ for your email campaign.
Almost there! Steps 8 & 9 of a 10 part series on designing the perfect email. Here are some quick tips on the copy and delivery of your email.
