Freelance Folder have just posted a fantastic list of more than 35 of the best social media tools that are sure to help make your life easier. From juggling multiple social networking profiles to digging up your old high school friends, this list has ‘em all.
View the full post at: http://freelancefolder.com/35-social-media-tools-make-life-easier/ or keep reading for the quick n’ dirty version.
Ecstatic is an understatement!
I’ve just been confirmed as a shortlisted candidate for the Digital Media Awards: South ‘Freelancer of the year award‘, with the actual award ceremony (and judging) to take place here in Brighton on November 27th.
Silverpop have just announced something pretty monumental for the email marketing industry: they’re the first major ESP to bring the next big thing in today’s marketing environment to the email marketing space – email marketing is going social.
It was only a matter of time that email marketing and social media would collide (I’ve been racking my brains for the last few months trying to find a way to marry the two) and kudos to Silverpop for bringing their version to market first.
Last week I returned from the DMA show in Las Vegas (been busy!), which I attended on request from my boss as an opportunity to learn/adapt new technologies and ideas to be implemented back in the UK.
If you haven’t yet noticed, there’s a new nav item at the top of this page, entitled ‘LifeStream | Me, Online’. This LifeStream basically aggregates my various activities and actions across the various social media sites I frequent. Such sites include Delicious, Twitter, Last.FM, Flickr, ColourLovers, this blog, and more.
Ever notice how certain things you do at your day job seem to integrate themselves into your everday life? A perfect example is the Pareto Principle, otherwise known as the 80-20 rule, the Longtail, the Zipf law or the Power Law. Whatever you know it as, it has become very well known to the internet industry due to the www’s ability to offer greater choice and inventory than previously possible in a brick and mortar store. For the sake of this article, I’ll be referring to the Pareto principle as the Longtail rule.
Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say ‘Google’.
Take PPC (pay-per-click) for example. According to MarketingSherpa, US SEM spend is expected to hit $16.5 billion by the end of 2008, with Google accounting for 71% of all US search traffic (74% for the UK). Add to this the news of Google’s recent deal with Yahoo, and the search engine marketing landscape (with paid ads in particular) is shrinking. With less competition, we’re witnessing the formation of a quasi-monopoly that can only drive keywords costs up. As a cost-aware marketer, you’ll still have to rely on the long-tail keywords to maximize conversions, but you won’t be able to avoid some competition over pricey keywords and your online budget will take a hit.
However, the true beauty of online marketing is the multitude of choices available that are either cheap or free. In this time of impending economic doom and gloom, below is a list of various marketing tactics you can do that won’t break the bank… and if anything they’ll only add to it.
As I’ve just installed and themed my very own LifeStream courtesy of SweetCron, I had some of the expected ‘issues’ installing it on my own local server, running EasyPHP. As much for myself to not forget next time, here’s the boiled-down version of how to install SweetCron on your local EasyPHP server.
Using email marketing as more than a 1-way announcement can do wonders for your bottom line. By enhancing the communication channel with your website visitors and subscribers with better targeted & more relevant emails, you stand to gain a lot more than your basics like how many opens, clicks, and unsubscribes.
Here’s a list of the top 10 ways you as a company (no matter how big or small) can use email to interact, engage, and show your customers or website visitors that you’re human and that you care. Utilize all, some, or just one of these, but however many you choose to use can make a huge difference to your customer satisfaction, which goes hand-in-hand with your company’s overall success. Remember: the extra effort you take in crafting the right email can positively affect the way a recipient sees and interacts with your brand, product or company.
Categorized in Best of, Social Media, Wordpress, quick tips, twitter