http://www.carbongraffiti.com Online Wed, 23 Jul 2008 18:05:11 +0000 http://backend.userland.com/rss092 en Woo hoo! Pretty impressed with wordpress' new app for iPod/iphone. I shall never have an excuse not to blog from now on. Except for wi-fi. And the iPod's predictive multitap is excellent! Nice work Wordpress! http://www.carbongraffiti.com/2008/07/23/blogging-from-my-ipod/ Janine Popnick, CEO of Vertical Response, has just created a great list on where you should always place your opt-in form to ensure quality newsletter subscriptions. Read the full post at the VR Marketing Blog, or scroll down this post the list itself. Just a side-note to say that Janine ... http://www.carbongraffiti.com/2008/07/17/11-places-you-need-to-include-your-opt-in-form/ Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ - selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing ... http://www.carbongraffiti.com/2008/07/16/creative-uses-ppc-didnt-think-of/ I just came across a great post by Will McInnes (of Brighton's NixonMcInnes fame) and was thoroughly moved. Check out 'The Age of Snark' here, for your own good. http://www.carbongraffiti.com/2008/07/09/great-post-the-age-of-snark/ I think these guys are new kids on the block - and are more than welcome! SpamMeltdown.com offer sources of inspiration to designers of HTML email.  Instead of just talking about email design, they're going one better and showing real-life examples of emails from monster retailers and brands.  What's more, they're ... http://www.carbongraffiti.com/2008/07/09/welcome-message-inspiration-spammeltdown/ Positive Branding I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially nowadays where an internet soapbox is available to those who feel compelled, no matter how old or young ... http://www.carbongraffiti.com/2008/07/07/brand-loyalty-why-it-works/ Huge news from Adobe today - they have officially released optimized Adobe Flash Player technology to Google and Yahoo in an effort to enhance the search engine indexing of SWF files (the output file from a native Flash file, called an FLA - the SWF files are web-optimized and are ... http://www.carbongraffiti.com/2008/07/01/flash-now-seo-friendly/ It seems the latest free, online product from Google is going to make a big impact in the online ad area – both positive and negative. Unfortunately I’m still waiting for my granted invitation from Google, but basically Ad Planner is a free online tool that allows online advertisers to find ... http://www.carbongraffiti.com/2008/06/30/google-ad-planner-spells-trouble-for-media-planners/ Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based email campaigns to their subscribers. Interesting considering the fact that image-based campaigns are known to trigger higher spam ... http://www.carbongraffiti.com/2008/06/11/image-only-images-lose-you-money/ Noupe.com have recently started to take off with great lists, but this one takes the cake (so far). Noupe have compiled a list of 13 websites, tools or resources to help you create a better website for SEO, see what your competition is doing, check your SE rankings, and ... http://www.carbongraffiti.com/2008/06/10/noupecoms-13-fantastic-tools-for-knowing-how-they-do-it/