Category Archives: Uncategorized

51 Online Marketing Techniques to Improve Your Website’s Success

There is no single “magic formula” to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depend upon your overall goals and strategies. A laundry list of marketing tactics that have worked for others — and some of the benefits or [...]

Globe & Mail’s great tactic to drive traffic & time on site

We all love Easter Egg or scavenger hunts. The Globe & Mail (one of Toronto’s biggest newspapers) have announced a new website promotion that should tickle many a reader’s fancy.

Dental Tourism to China – Get your teeth fixed on a vacation of a lifetime

I’ve just finished another client’s website – http://www.incidentaltourist.com – and I expect good things from it. The interesting part about the website is the content itself; Dental Tourism is an interesting industry, but Dental Tourism to China is pretty bold and new. My client has already had success with Canadian InciDental tourists, and hopes for [...]

Came angry, left happy – Good Dell Canada customer service means good corporate karma

Back in December 2006 I excitedly returned from the WOMMA conference in D.C., went a bit crazy, and wrote a lengthy essay/manifesto in the airport terminal to channel all my thoughts onto paper. I realized that customer service plays an integral role not only to creating good WoM, but also plays a major role in [...]

My Word of Mouth Marketing Manifesto

I’ve just returned from the WOMMA summit in Washington D.C, and let’s just say it inspired me. A lot. So much so that whilst sitting in Reagan airport waiting for my flight back to Montreal, I couldn’t help but start to type like a maniac about what everything I took in.