I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overnight. So the same can be said about negative momentum – where a community backlash can reach a tipping point and something starts to happen. [...]
This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter to effectively market and promote your offering. The sky’s the limit for how you can integrate Twitter [...]
This is the second in a series of three articles on Twitter. In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use it as part of your ever-growing marketing mix.
This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is established when the momentum of a service, product or idea becomes so great that it reaches a type of critical [...]
Woo hoo! Pretty impressed with wordpress’ new app for iPod/iphone. I shall never have an excuse not to blog from now on. Except for wi-fi. And the iPod’s predictive multitap is excellent! Nice work WordPress!
I just came across a great post by Will McInnes (of Brighton’s NixonMcInnes fame) and was thoroughly moved. Check out ‘The Age of Snark’ here, for your own good.
Positive Branding I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially nowadays where an internet soapbox is available to those who feel compelled, no matter how old or young you are.
Go check out email-marketing-reports, where David Greiner, the initiator of the Email Standards Project, gets interviewed and gives his take on why the Standards project was made and what it’s for. One of the highlights of the interview has to be the hint that one of the email client industry’s key players (such as MS, [...]
It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they are doing a fantastic job with their new initiative. It’s called the Email Standards Project; its aim: to create a universal standard for email design, akin [...]
Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy hitter? What techniques and tricks can you use to reach your brand awareness goals? Below I have [...]
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