This is likely old news by now, but newsworthy nonetheless. As reported by a recent Forrester Research study, a very healthy 97% of consumers now use email, and 94% of marketers are now using email as part of their larger marketing mix.
As more and more well-known multi-national companies seem to be turning to email marketing for lead and customer communications, it seems that regardless of their huge budgets they’re overlooking some classic best practices that are crucial in getting their message delivered and acted upon. Subject lines, content, copy, and choice of ESP all play huge [...]
From Bizreport.com: More marketers are turning to the Internet to make a buck. According to a new study, 94% of marketers who said they will decrease offline ads in 2007 said they will increase online advertising. And if you thought email was dead, think again. More than half of the respondents said email was at [...]
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