It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple – the most important thing you as a marketer will do in 2009 is analyze.
The Curriculum Vitae. That all-important sheet or more of paper that represents your first ever point of contact with a potential employer. Your CV is an extension of your professional self and comprehensively consolidates and highlights your professional talents and accomplishments, as well as your skills, education, previous roles and abilities. But in today’s internet-powered [...]
Last week I returned from the DMA show in Las Vegas (been busy!), which I attended on request from my boss as an opportunity to learn/adapt new technologies and ideas to be implemented back in the UK.
A quick post to point out some very revealing and interesting data from ‘Think Eyetracking‘. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the searchers viewed a Google SERP for the term ‘Oasis’. Anyone who works in SEO or SEM… Your job just got harder.
I really identify with Gladwell’s ‘The Tipping Point’. With web tools like Twitter available to all, positive momentum can grow within hours, not days or weeks, potentially creating a success overnight. So the same can be said about negative momentum – where a community backlash can reach a tipping point and something starts to happen. [...]
Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based email campaigns to their subscribers. Interesting considering the fact that image-based campaigns are known to trigger higher spam scores and reduce open rates based [...]
It seems that the guys at Australia-based Campaigner Monitor are officially carrying the torch for email marketing design and implementation. I for one couldn’t be happier, and think they are doing a fantastic job with their new initiative. It’s called the Email Standards Project; its aim: to create a universal standard for email design, akin [...]
The other day on London’s Oxford Street , as I was pulled by my fiancee into every clothing store imaginable, I couldn’t help but notice that every single one of them dedicated the ground floor to women shoppers. The men’s sections were almost always upstairs or downstairs. Mentioning this to my fiancee, she simply stated [...]
I’m blatantly syndicating this blog post by David Baker of Avenue A/Razorfish as it does the rounds, because I feel it adroitly simplifies what email marketing should (and might) become in the near future. I saw David speak at a WOMMA conference in 2006, and was as impressed then as I am now with his [...]
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