A quick post to point out some very revealing and interesting data from ‘Think Eyetracking‘. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the searchers viewed a Google SERP for the term ‘Oasis’. Anyone who works in SEO or SEM… Your job just got harder.
It’s safe to say that WordPress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), WordPress offers SMB’s a great opportunity to get a professional-looking website up in minutes – allowing for easy creation, updating and editing of content with little to no technical knowledge.
Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ – selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page – savvy marketers seem to [...]
Huge news from Adobe today – they have officially released optimized Adobe Flash Player technology to Google and Yahoo in an effort to enhance the search engine indexing of SWF files (the output file from a native Flash file, called an FLA – the SWF files are web-optimized and are what you view on a [...]
Noupe.com have recently started to take off with great lists, but this one takes the cake (so far). Noupe have compiled a list of 13 websites, tools or resources to help you create a better website for SEO, see what your competition is doing, check your SE rankings, and a whole lot more. Check out [...]
Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy hitter? What techniques and tricks can you use to reach your brand awareness goals? Below I have [...]
There is no single “magic formula” to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depend upon your overall goals and strategies. A laundry list of marketing tactics that have worked for others — and some of the benefits or [...]
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