This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter to effectively market and promote your offering. The sky’s the limit for how you can integrate Twitter [...]
It’s safe to say that WordPress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), WordPress offers SMB’s a great opportunity to get a professional-looking website up in minutes – allowing for easy creation, updating and editing of content with little to no technical knowledge.
I’m not saying it’s bad, but if you (or the marketing department you work in) insist on calling your email marketing campaigns something like ‘e-shots’, ‘mail shots’, ‘mail blasts’ or anything else similar to being expelled by force from a cannon or gun, chances are you’re viewing email marketing the wrong way.
Janine Popnick, CEO of Vertical Response, has just created a great list on where you should always place your opt-in form to ensure quality newsletter subscriptions. Read the full post at the VR Marketing Blog, or scroll down this post the list itself.
Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ – selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page – savvy marketers seem to [...]
I think these guys are new kids on the block – and are more than welcome! SpamMeltdown.com offer sources of inspiration to designers of HTML email. Instead of just talking about email design, they’re going one better and showing real-life examples of emails from monster retailers and brands. What’s more, they’re then analyzing and dissecting [...]
Positive Branding I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially nowadays where an internet soapbox is available to those who feel compelled, no matter how old or young you are.
Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based email campaigns to their subscribers. Interesting considering the fact that image-based campaigns are known to trigger higher spam scores and reduce open rates based [...]
Noupe.com have recently started to take off with great lists, but this one takes the cake (so far). Noupe have compiled a list of 13 websites, tools or resources to help you create a better website for SEO, see what your competition is doing, check your SE rankings, and a whole lot more. Check out [...]
The FTC (Federal Trade Commission) – America’s governmental consumer protection agency – has revised its now 5 year-old CAN-SPAM legislation with increased clarity and definitions, widening the line between valid & legitimate email marketers and their evil SPAMMER counterparts.
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