Creating the content for your website can be a difficult task. You have to gather information, consult experts, write thousands (or hundreds of thousands) of words, source images and get people to contribute. It’s hardly surprising that so many organisations delay their own content creation until it becomes a critical issue – and the website [...]
I love football (and Arsenal specifically, if you must know). The business side of it fascinates me (check out my post regarding the MCFC site redesign) and I’ve always been fond of using football or aspects of it as an analogy for all things in business. This post is no different.
We’re conditioned to be reactive in life. If it’s too sunny outside, we wear a hat. If it’s too cold, we wrap up. As freelancers or small businesses, much of our time is devoted to working in a reactive state. We have clients who require a service, and we react accordingly to provide them with [...]
When designing and coding email designs, more often than not you’re forced into using your browser to render the HTML code you’re working on, and have to wait until you’re ready to test across multiple inboxes to find the per-client issues (looking at you, Hotmail, Gmail and Outlook 2007). Working towards that point is probably [...]
With the increased fragmentation and proliferation of markets thanks to the Web2 explosion, knowing who and where your audience is has become a lot harder. So what can you do to better target your potential customers?
Freelance Folder have just posted a fantastic list of more than 35 of the best social media tools that are sure to help make your life easier. From juggling multiple social networking profiles to digging up your old high school friends, this list has ‘em all. View the full post at: http://freelancefolder.com/35-social-media-tools-make-life-easier/ or keep reading [...]
Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say ‘Google’. Take PPC (pay-per-click) for example. According to MarketingSherpa, US SEM spend is expected to hit $16.5 billion by the end of 2008, [...]
Using email marketing as more than a 1-way announcement can do wonders for your bottom line. By enhancing the communication channel with your website visitors and subscribers with better targeted & more relevant emails, you stand to gain a lot more than your basics like how many opens, clicks, and unsubscribes. Here’s a list of [...]
A quick post to point out some very revealing and interesting data from ‘Think Eyetracking‘. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the searchers viewed a Google SERP for the term ‘Oasis’. Anyone who works in SEO or SEM… Your job just got harder.
This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter to effectively market and promote your offering. The sky’s the limit for how you can integrate Twitter [...]
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