A bit late on this one, but Google announced on Thursday (Aug 7th) that the content network has (finally) been upgraded to offer a better experience to users, and a better value for us publishers & advertisers.
In summary, Google’s enhancements are as follows:
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Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ - selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page - savvy marketers seem to be going one better. Here are some top examples:
Their mantra is ‘don’t be evil’ right? Isn’t transparency Google’s middle name?
So why is it that after installing a real-time site tracking tool (statcounter.com) to my PPC landing pages, I see several (50-60%) of all inbound, paid clicks being referred from websites or pages of questionable quality? Did I mention that, as always, my content network option is most definitely set to ‘off’?
It’s tough trying to determine whether or not the AdWords crew have finally lost the plot. Over on their blog they’ve just announced that Frank the Hand Turkey is officially the new GAW mascot (complete with new bowtie), and with his new position comes great responsibility. He knows this, and has already started pushing his weight around by introducing a new ranking algorithm - FrankRank(TM).
It looks like Frank is set to become the new cock of the walk at Google, and I wish him the best of luck, and look forward to hearing more about him!
It’s finally here - Google Adwords have introduced (to beta invite users only in the US only) TV advertising from within the Google Adwords interface. This is on the tail-end of Google announcing on their official ‘Inside AdWords’ blog that they’ve integrated Google Audio Ads into Google Analytics, allowing users of the Audio ad platform to track all relevant KPI’s from within their GA account.
Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy hitter? What techniques and tricks can you use to reach your brand awareness goals? Below I have outlined some of the most effective ways to build your brand using online marketing techniques.
There is no single “magic formula” to a successful Website. You can, however, make your own magic with a mix of marketing programs that is right for you. Your choices depend upon your overall goals and strategies.
A laundry list of marketing tactics that have worked for others — and some of the benefits or features of each — is below. They are in no particular order because each Website is unique. The tactics that will help you reach your goals may be completely different than the tactics that are right for another Website.
According to the Wall Street Journal, Yahoo and Microsoft may be discussing a possible merger in a bid to take down the giant that is Google. According to MarketingVox:
According to Chad Mauldin:
‘Google recently filed for a new patent, here, on technology to display ads in email. Some may disregard this, seeing as Google already displays ads inside of Gmail, but this is somewhat different. This is Adwords for email, essentially allowing anyone to place Adsense inside of their outgoing mail, specifically mentioned in the patent, newsletters.
What impact will this have? This will allow advertisers to target certain websites email newsletters, provide publishers on more avenue for revenue, and with that provide Google with an even broader reach. Imagine opening your yahoo/msn/hotmail/any mail account and seeing Google branding and ads.’
The more relevant questions are… how was this not going to happen eventually (I can definitely imagine seeing ads in my hotmail/yahoo/msn account), and are Google pretty much on course to dominate your entire online life? (… and maybe your physical world too?)
This might be well-timed though, considering Outlook 2007’s inability to show rotating gif’s/banner ads in email, Adsense might put money in advertiser’s pockets and see the banner ad go the way of the dodo.
