Ever notice how certain things you do at your day job seem to integrate themselves into your everday life? A perfect example is the Pareto Principle, otherwise known as the 80-20 rule, the Longtail, the Zipf law or the Power Law. Whatever you know it as, it has become very well known to the internet [...]
Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say ‘Google’. Take PPC (pay-per-click) for example. According to MarketingSherpa, US SEM spend is expected to hit $16.5 billion by the end of 2008, [...]
Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today. In a continual push for ‘bettering’ their services (including enhancements made to their content network), Google have said that 3 main components in AdWords are changing, in [...]
This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter to effectively market and promote your offering. The sky’s the limit for how you can integrate Twitter [...]
This is the second in a series of three articles on Twitter. In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use it as part of your ever-growing marketing mix.
This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is established when the momentum of a service, product or idea becomes so great that it reaches a type of critical [...]
It’s safe to say that WordPress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), WordPress offers SMB’s a great opportunity to get a professional-looking website up in minutes – allowing for easy creation, updating and editing of content with little to no technical knowledge.
A bit late on this one, but Google announced on Thursday (Aug 7th) that the content network has (finally) been upgraded to offer a better experience to users, and a better value for us publishers & advertisers. In summary, Google’s enhancements are as follows:
Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ – selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page – savvy marketers seem to [...]
Positive Branding I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially nowadays where an internet soapbox is available to those who feel compelled, no matter how old or young you are.
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