I’ve just finished another client’s website - http://www.incidentaltourist.com - and I expect good things from it. The interesting part about the website is the content itself; Dental Tourism is an interesting industry, but Dental Tourism to China is pretty bold and new. My client has already had success with Canadian InciDental tourists, and hopes for more from all over North America.
I haven’t noticed a banner ad for a really, really long time now, so I was pretty impressed when I came across the newest series of ‘Get a Mac’ banner ads by Apple. It’s a great use of the 728×90 real estate and Flash, and of course the Mac Ad sense of humour draws you in and makes you want to watch it again, and click.
A great video from an Italian Internet consulting firm, predicting what would happen to copyright, tv, radio, and the internet in the next fifty years. Online Marketers, take note if you plan to stay in the business for the long haul!
[youtube=http://www.youtube.com/watch?v=xj8ZadKgdC0]
Isn’t it just that simple?
When the internet started, just having a website meant you were likely to be found. But as more people and and more businesses created more websites, the ability to be unique and one-of-a-kind became more difficult. So now, 8 A.G. (after Google) on, the internet is no longer a luxury to those who know how to program, but the norm to anyone and everyone who owns a PC or Mac. And with the ubiquity of the net, websites and blogs, computers and so on, getting seen and heard as a marketer is really difficult; as of 2004, Google was indexing over 8 billion webpages. Imagine what it is now?
The other day on London’s Oxford Street , as I was pulled by my fiancee into every clothing store imaginable, I couldn’t help but notice that every single one of them dedicated the ground floor to women shoppers. The men’s sections were almost always upstairs or downstairs. Mentioning this to my fiancee, she simply stated the obvious - women shop more.
I’m blatantly syndicating this blog post by David Baker of Avenue A/Razorfish as it does the rounds, because I feel it adroitly simplifies what email marketing should (and might) become in the near future. I saw David speak at a WOMMA conference in 2006, and was as impressed then as I am now with his views and generally 360 grasp on online marketing today.
According to the Wall Street Journal, Yahoo and Microsoft may be discussing a possible merger in a bid to take down the giant that is Google. According to MarketingVox:
This is likely old news by now, but newsworthy nonetheless. As reported by a recent Forrester Research study, a very healthy 97% of consumers now use email, and 94% of marketers are now using email as part of their larger marketing mix.
