Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ - selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page - savvy marketers seem to be going one better. Here are some top examples:
Archive for the ‘Online Marketing’ Category
Some creative uses of PPC you didn’t think of
Brand loyalty at its finest - and why it works
Positive Branding
I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially nowadays where an internet soapbox is available to those who feel compelled, no matter how old or young you are.
Google Ad Planner spells trouble for media planners
It seems the latest free, online product from Google is going to make a big impact in the online ad area – both positive and negative.
Unfortunately I’m still waiting for my granted invitation from Google, but basically Ad Planner is a free online tool that allows online advertisers to find and target sites that match certain demographic criteria. The sites listed are (thankfully) not restricted to the content network, meaning that Google are clearly using some form of data collection method apart from AdSense subscriptions to generate lists of viable, revenue-generating sites for online advertisers.
Google launches Google App Engine
Google has just launched their Google Apps engine platform, which looks to bring cloud computing to Google’s growing arsenal of services and applications available to the public.
A direct gauntlet throw-down to Amazon’s web services, the launch of the App Engine means that Google won’t just host your application for you, they’ll actually help you build the entire thing, offering crucial components like free server bandwidth, an application environemnt, BigTable database access, and GFS (Google File System) for data storage.
