In early November, Quality English were kind enough to Eurostar me down to Paris to present to their member schools on digital marketing. The presentation, entitled ‘The demise of the desktop: Digital marketing and the mobile web‘ is now hosted on Slideshare, as well as embedded below.
Argos. Clearly doing well as the UK’s most popular ‘catalogue showroom retailing’ store in the UK. More than 700 stores, 130m customers and £4.3b in sales in 2008 isn’t bad. They also take 26% of their sales online, aided by an Argos catalogue found in 18m households across the country. Not bad for a chain [...]
The English Premier League is big money. EPL clubs are as much businesses as they are generational sporting institutions, a point proven when cumulative wage bills total £1.2bn, revenues top £2bn, and an exclusive broadcasting deal with BSkyB is worth a staggering £1.7bn. £100m is paid to each club per season from TV revenues alone, [...]
Having attended e-consultancy’s event on the ‘Future of Digital Marketing’ in June, if I’m being honest, it was the first time I’ve felt excited about digital marketing for a long time. Way back in February I attended the dire DMA show in Las Vegas, and subsequently wrote up a diatribe on why it and the [...]
With the increased fragmentation and proliferation of markets thanks to the Web2 explosion, knowing who and where your audience is has become a lot harder. So what can you do to better target your potential customers?
What’s happening in digital marketing these days? Not much, so it seems. This past week I attended, albeit briefly, the TFM&A show in London. I normally love trade shows – the glitz, the glamour, the schwag – the buzz always gets me really inspired. This time it was all a bit different though. Maybe I’ve [...]
It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple – the most important thing you as a marketer will do in 2009 is analyze.
Silverpop have just announced something pretty monumental for the email marketing industry: they’re the first major ESP to bring the next big thing in today’s marketing environment to the email marketing space – email marketing is going social. It was only a matter of time that email marketing and social media would collide (I’ve been [...]
Last week I returned from the DMA show in Las Vegas (been busy!), which I attended on request from my boss as an opportunity to learn/adapt new technologies and ideas to be implemented back in the UK.
If you haven’t yet noticed, there’s a new nav item at the top bottom of this page, entitled ‘LifeStream | Me, Online‘. This LifeStream basically aggregates my various activities and actions across the various social media sites I frequent. Such sites include Delicious, Twitter, Last.FM, Flickr, ColourLovers, this blog, and more.
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