I’m currently attending the Brighton SEO conference at the Corn Exchange. Huge turnout, and clearly this industry continues to thrive. But, I’ll admit it. Over the years my view on SEO has become increasingly negative and pessimistic. This conference helped solidify that view.
As I recently commented on Twitter, the Google Creative lab crew recently posted a shared slideshow showcasing 87 cool things that, from their perspective, was stuff ‘worth knowing about’.
It’s not social media, or email marketing, or the family of acronyms that includes SEO, PPC, SEM, SMM, CPA, CPC, ATOS, or any others. It’s really quite simple – the most important thing you as a marketer will do in 2009 is analyze.
Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say ‘Google’. Take PPC (pay-per-click) for example. According to MarketingSherpa, US SEM spend is expected to hit $16.5 billion by the end of 2008, [...]
Announced yesterday on their official AdWords blogspot that the algorithm used in determining a paid ad’s quality score is changing very soon. TechCrunch covered the same story today. In a continual push for ‘bettering’ their services (including enhancements made to their content network), Google have said that 3 main components in AdWords are changing, in [...]
A quick post to point out some very revealing and interesting data from ‘Think Eyetracking‘. After fitting 30 participants with what I assume to be the crazy Clockwork Orange-style headkit, the searchers viewed a Google SERP for the term ‘Oasis’. Anyone who works in SEO or SEM… Your job just got harder.
A bit late on this one, but Google announced on Thursday (Aug 7th) that the content network has (finally) been upgraded to offer a better experience to users, and a better value for us publishers & advertisers. In summary, Google’s enhancements are as follows:
Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ – selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page – savvy marketers seem to [...]
Huge news from Adobe today – they have officially released optimized Adobe Flash Player technology to Google and Yahoo in an effort to enhance the search engine indexing of SWF files (the output file from a native Flash file, called an FLA – the SWF files are web-optimized and are what you view on a [...]
It seems the latest free, online product from Google is going to make a big impact in the online ad area – both positive and negative. Unfortunately I’m still waiting for my granted invitation from Google, but basically Ad Planner is a free online tool that allows online advertisers to find and target sites that [...]
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