This is the third and final article in a series of three articles on Twitter. So you’ve read about Twitter & Tipping points, what it’s for and who uses it… so now’s the time to start using Twitter to effectively market and promote your offering. The sky’s the limit for how you can integrate Twitter [...]
This is the second in a series of three articles on Twitter. In the spirit of this marketing blog, this article will explore what Twitter is, what and who it’s for, and why you should start to use it as part of your ever-growing marketing mix.
This is the first in a series of three articles on Twitter. How do Twitter and Malcolm Gladwell’s ‘The Tipping Point’ come together? If you’ve read the book, you’ll know that a tipping point is established when the momentum of a service, product or idea becomes so great that it reaches a type of critical [...]
It’s safe to say that WordPress is now officially more than your basic blogging platform. Often touted as a basic CMS (content management system), WordPress offers SMB’s a great opportunity to get a professional-looking website up in minutes – allowing for easy creation, updating and editing of content with little to no technical knowledge.
I’m not saying it’s bad, but if you (or the marketing department you work in) insist on calling your email marketing campaigns something like ‘e-shots’, ‘mail shots’, ‘mail blasts’ or anything else similar to being expelled by force from a cannon or gun, chances are you’re viewing email marketing the wrong way.
Woo hoo! Pretty impressed with wordpress’ new app for iPod/iphone. I shall never have an excuse not to blog from now on. Except for wi-fi. And the iPod’s predictive multitap is excellent! Nice work WordPress!
Lately I’ve noticed a rise in creative ways to use PPC for personal or corporate gain. Whereas I use PPC daily to market B2B or B2C products the ‘old-fashioned way’ – selecting and bidding on a keyword, using appropriate ad copy, and directing B2C traffic to a tracked landing page – savvy marketers seem to [...]
I think these guys are new kids on the block – and are more than welcome! SpamMeltdown.com offer sources of inspiration to designers of HTML email. Instead of just talking about email design, they’re going one better and showing real-life examples of emails from monster retailers and brands. What’s more, they’re then analyzing and dissecting [...]
Positive Branding I’m a big fan of companies who clearly respect their customers and understand the logic in treating them well. When done properly, it results in a real win-win scenario, especially nowadays where an internet soapbox is available to those who feel compelled, no matter how old or young you are.
Huge news from Adobe today – they have officially released optimized Adobe Flash Player technology to Google and Yahoo in an effort to enhance the search engine indexing of SWF files (the output file from a native Flash file, called an FLA – the SWF files are web-optimized and are what you view on a [...]
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