Janine Popnick, CEO of Vertical Response, has just created a great list on where you should always place your opt-in form to ensure quality newsletter subscriptions. Read the full post at the VR Marketing Blog, or scroll down this post the list itself.
Archive for the ‘Email Marketing’ Category
11 Places You Need To Include Your Opt-In Form
Welcome Message Inspiration from SpamMeltdown
I think these guys are new kids on the block - and are more than welcome!
SpamMeltdown.com offer sources of inspiration to designers of HTML email. Instead of just talking about email design, they’re going one better and showing real-life examples of emails from monster retailers and brands. What’s more, they’re then analyzing and dissecting those campaigns and providing very insightful feedback. Check them out at www.spammeltdown.com, or check out their highly useful post on Welcome Messages at http://spammeltdown.com/post/Welcome-Messages.aspx
Image-only email campaigns lose you money
Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based email campaigns to their subscribers. Interesting considering the fact that image-based campaigns are known to trigger higher spam scores and reduce open rates based on their large size and, of course, don’t get seen if images are turned ‘off’ in the email client.
CAN-SPAM 2.0 – FTC upgrade with rule revisions
The FTC (Federal Trade Commission) – America’s governmental consumer protection agency – has revised its now 5 year-old CAN-SPAM legislation with increased clarity and definitions, widening the line between valid & legitimate email marketers and their evil SPAMMER counterparts.
