In early November, Quality English were kind enough to Eurostar me down to Paris to present to their member schools on digital marketing. The presentation, entitled ‘The demise of the desktop: Digital marketing and the mobile web‘ is now hosted on Slideshare, as well as embedded below.
On September 22, November 26, January 31 2011 I’m giving a 1-day workshop in Brighton for email marketing. This workshop will cover the basics as outlined below, with a second, related day to be offered at a date (TBC), which will cover email design and development in-depth. The workshops are offered at the popular Silicon [...]
CarbonGraffiti is proud to be among a growing group of service providers listed on the all-new MailChimp Experts Directory. Now over 4 weeks old, the Directory is filling up fast, and looks to be the go-to place for thousands of MailChimp customers requiring services ranging from custom email design to API and ecommerce integration. Update: [...]
It’s been a busy 5 months since going full-time freelance, and there’s a lot of news coming soon, including a new website, new client announcements and much more. In the meantime however, I thought I’d announce a new side project that has finally seen the light of day. Introducing The Email Design Gallery at http://emaildesigngallery.com. [...]
When designing and coding email designs, more often than not you’re forced into using your browser to render the HTML code you’re working on, and have to wait until you’re ready to test across multiple inboxes to find the per-client issues (looking at you, Hotmail, Gmail and Outlook 2007). Working towards that point is probably [...]
Silverpop have just announced something pretty monumental for the email marketing industry: they’re the first major ESP to bring the next big thing in today’s marketing environment to the email marketing space – email marketing is going social. It was only a matter of time that email marketing and social media would collide (I’ve been [...]
After a busy month in October, here are the top 10 most popular articles from CarbonGraffiti.com.
Last week I returned from the DMA show in Las Vegas (been busy!), which I attended on request from my boss as an opportunity to learn/adapt new technologies and ideas to be implemented back in the UK.
Although as a whole online marketing is one of the most cost-effective marketing channels out there, some online marketing methods can still eat into a yearly budget faster than you can say ‘Google’. Take PPC (pay-per-click) for example. According to MarketingSherpa, US SEM spend is expected to hit $16.5 billion by the end of 2008, [...]
Using email marketing as more than a 1-way announcement can do wonders for your bottom line. By enhancing the communication channel with your website visitors and subscribers with better targeted & more relevant emails, you stand to gain a lot more than your basics like how many opens, clicks, and unsubscribes. Here’s a list of [...]
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