CarbonGraffiti - Email and Online Marketing

Part 7 of a 10 step series, here’s a quick tip on how to program your perfect email campaign.

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Part 6 of this 10 part series, here are some quick tips on your text version and design.

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Welcome to part 4 & 5 of this 10 part series. This post looks at the ideal dimensions of the perfect email followed by a main design checklist for your email campaigns.
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Part 2 & 3 of this 10 part series, the From Field. Although few, these steps are crucial. (more…)

This is the first in a 10 part series of quick tips for designing the perfect email. Keep coming back for the next tip, and enjoy! If you disagree, want to add anything, or just want to say hello, don’t be shy and leave a comment!

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Barack Obama’s recent email on the campaign trail reflects a few themes in email marketing:
- Transparency (showing that the donation site is an secure link, instead of hiding it in HTML)
- Writing for Gmail- leveraging access to AdWords, and working with the severe HTML restrictions
- Writing email content as a web page- taking advantage of intertextuality

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Much to my dismay, after trying to get my own Free Email Marketing Templates page dugg on Digg (and getting a measly 3 diggs), I saw Campaign Monitor get way up there on the first page of Digg with their page of 30 free templates. Great for them.

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I haven’t noticed a banner ad for a really, really long time now, so I was pretty impressed when I came across the newest series of ‘Get a Mac’ banner ads by Apple. It’s a great use of the 728×90 real estate and Flash, and of course the Mac Ad sense of humour draws you in and makes you want to watch it again, and click.

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Free Email Marketing templates available now.

Visit http://www.carbongraffiti.com/emailmarketing/emailtemplates.html to preview and download 10 different hand-coded HTML email templates, designed to ensure maximum compatibility with most email clients including Outlook 2007. All designs incorporate industry best practices including CAN-SPAM compliance.

If you’re strapped for time and need to send an email campaign ASAP, don’t have the resources to design a campaign from scratch, or are just plain lazy, visit www.CarbonGraffiti/emailmarketing/emailtemplates.html now to find 10 hand-coded HTML templates ready-to-use. Simply replace the copy with your own, make a few image tweaks (curse you, Outlook 2007), host the images on your server, and send away.

All templates are hand-coded in HTML to ensure maximum compatibility (on most email clients, especially Outlook 2007 in all of its non-CSS-and-Microsoft Word-rendering glory), and images are included in the downloadable ZIP file. Email Marketing Best Practices such as ‘Can’t view this email properly’, Forward and Subscribe buttons, CAN-SPAM compliance and minimal use of background images and/or CSS are adhered to, wrapped in simple and actionable designs.

All templates are free to use, with link-backs and attribution most appreciated.