Archive for the ‘email design’ Category

Welcome Message Inspiration from SpamMeltdown

Spam MeltdownI think these guys are new kids on the block - and are more than welcome!

SpamMeltdown.com offer sources of inspiration to designers of HTML email.  Instead of just talking about email design, they’re going one better and showing real-life examples of emails from monster retailers and brands.  What’s more, they’re then analyzing and dissecting those campaigns and providing very insightful feedback.  Check them out at www.spammeltdown.com, or check out their highly useful post on Welcome Messages at http://spammeltdown.com/post/Welcome-Messages.aspx

Image-only email campaigns lose you money

Apple, are you listening? According to a survey by the EEC (Email Experience Council) and reported by The DMA, most retail email marketers (57%) are still sending image-only or heavy image-based email campaigns to their subscribers. Interesting considering the fact that image-based campaigns are known to trigger higher spam scores and reduce open rates based on their large size and, of course, don’t get seen if images are turned ‘off’ in the email client.

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Top 10 articles for April 2008

Here are the top 10 most-read CarbonGraffiti articles for April 2008:

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ESP Gmail Appeal - Now on Video

The guys at Email Standards Project have completed the assembly of ‘the Gmail Grimace‘, a worldwide appeal for email folks to display their feelings about Gmail’s bizarre lack of CSS standards support.

Show your appreciation for the Gmail Grimace project - watch the video, run through a range of emotions, pick one, and visit the ESP site’s ‘What you can do‘ page, and take it from there. Really, it’s the least you can do.

Email Standards Project - Gmail Grimaces from Mathew Patterson on Vimeo.

Best of March 2008 - Email Design Round-up

A single collection of all things email design-related for the month of March.

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